A “gray” SEO technology. Blogger Adam Mates was the first who used it. In 2001, he used it to get his friend’s site showed the first one for the request “talentless hack”. Its goal is to lead another's website to the top position of Google’s search results on the requests that the website wouldn’t like to be show up by. Example: site, containing information about President Bush, was the first one in Google’s feedback on request “miserable failure” for a long time. Google have launched the algorithm that decreases the opportunity of googlebombing very much. Now sites about Bush are shown first ones on requests "great president" and "worst president ever".