TUTORIAL » Full SEO dictionary

SERP

admin — Mon, 01 Mar 2010 09:27:21 +0000

SERP – Search engine result position. There is a certain site position when search engines give out results.

Anchor Text

admin — Mon, 22 Feb 2010 10:14:06 +0000

Visible and clickable hyperlink text. Anchor is the text that user clicks on when clicking the webpage link.

Usability

admin — Mon, 22 Feb 2010 10:13:49 +0000

The ability (the degree of intuitivism and convenience) to use a website. As a rule, a quality usability is supposed to have a convenient navigation, a well recognizable text and graphics, and a rational location of informational blocks on webpage.

Black sites catalog

admin — Mon, 22 Feb 2010 10:13:34 +0000

The catalog which requires a compulsory posted return link and checks whether it exists. You shouldn’t register on such catalogs, because you would have to create a page with the dump of links to catalogs. And there is a great probability to get a ban (exception from index) from search systems for posting such a page on site. There is also a great amount of catalogs that post a link to site through redirect. You get almost no profit from such a link. PageRank isn’t transmitted through it, as like weight of the keywords embedded in the body of the link. The profit such catalogs give you is an extra rush of visitors. But it is not too big as a rule. That is why there is a sense to register only in the most big catalogs. Sometimes you may find the catalogs which post a link through redirect and then require a direct return link! You’d rather escape such catalogs to save your time.

Homepage

admin — Mon, 22 Feb 2010 10:13:14 +0000

Initially, the page which is set up as a starting in browser. Later it became the term for a basic site’s page addressed home.html, index.html, main.html, as a rule. For optimization, it’s important that this page is available on address www.site.com, because external links will be posted right on this address. Some catalogs doesn’t give the opportunity to add a link on the page www.site.com/home.html.

Frames

admin — Mon, 22 Feb 2010 10:12:20 +0000

Part of a hypertext document (e. g. website) with own scrollbars. This HTML technology allows to show two or more pages of web sources in the same window of browser. As a rule, search systems don’t index frames.

Favicon

admin — Mon, 22 Feb 2010 10:12:07 +0000

FAVorites ICON - the site sign. It is shown by some browsers in an address bar before the page’s URL, and also as a bookmark icon, in tabs and in other interface elements. An image of size 16x16 pixels in format ICO is usually used. It is traditionally located in the site’s root under the name favicon.ico, because initially Internet Explorer searches it there. In HTML code, all the modern browsers understand an explicit instruction for positioning of an icon in such a format: The pass to the file, its format and the size of the image can be any allowed for WWW (except for Internet Explorer which allows ICO format only).

Traffic

admin — Mon, 22 Feb 2010 10:11:43 +0000

A human flow in the Internet. Most often, the flow of web sources visitors is called traffic.

Link Ranking

admin — Mon, 22 Feb 2010 10:11:27 +0000

Algorithm that is used by search machines to calculate website relevancy to a search request. It is based on the analysis of external links to the website which include a keyword or keywords. Link Ranking is one of the most important factors affecting the website relevancy to a concrete request.

Splog – Spam Blog

admin — Mon, 22 Feb 2010 10:11:10 +0000

Artificially created blog used for ads or partner websites promotion. Splog can boost PageRank, build external links for a certain website, boost the number of clicks on a paid advertisement, or it can be used as a platform for new sites indexing. Splogs often use a stolen content. Usually they contain a great amount of links to the sites which relate to the owner of splog in some way. These sites often have a low reputation or are just useless.

Spamdeksing

admin — Mon, 22 Feb 2010 10:10:56 +0000

Using “black” and “gray” methods to boost the rating (PR) of page in search systems. Spamdeksing can be hardly called a SEO-optimization, because it badly affects customer’s image and leads his site to a ban-list in some time.

Script

admin — Mon, 22 Feb 2010 10:10:42 +0000

Program which automates some task that a user would have to do manually without the script.

Through link

admin — Mon, 22 Feb 2010 10:10:28 +0000

A link to another site which is posted on every page of the referring site. There are different opinions on the expediency of placing such links, because many search systems may count such links as a navigation element of the referring site and decrease their weight.

Gray site catalog

admin — Mon, 22 Feb 2010 10:10:10 +0000

The catalog which frightens its visitors by requiring a compulsory post of a return link on it. But in fact it doesn’t check the presence of the link.

Semantic request field

admin — Mon, 22 Feb 2010 10:09:55 +0000

Sampling the words and word-combinations that the thematic audience of site is most likely to enter as a request in search system. It can include keywords and keyword combinations.

Code Swapping

admin — Mon, 22 Feb 2010 10:09:40 +0000

Websites optimization aimed to achieve high positions in search systems results. When the source reaches the desired position in the index, a complete or substantial change of content is done.

Supplemental

admin — Mon, 22 Feb 2010 10:09:25 +0000

So-called extra Google output results. If your website is in supplementals, that means it has been moved to a second plan (most likely deservedly). It is necessary to revise the used promotion methods.

Satellite

admin — Mon, 22 Feb 2010 10:09:08 +0000

The website that is created only for posting ads and different kinds of links. Such a site is often a part of a link farm.

Submit

admin — Mon, 22 Feb 2010 10:08:54 +0000

Adding some content (URL, text etc.) to an informational resource (usually directory or catalog).

Re-writing

admin — Mon, 22 Feb 2010 10:08:40 +0000

Retelling of a non-unique text in other words in order to get a unique page as a final result.

Relevance

admin — Mon, 22 Feb 2010 10:08:27 +0000

Sense conformity between user’s request typed into a search system and the list of given results. This is an important characteristic in site optimization and promotion. The stuff affecting relevance is a text content, the quality of mega-tags and thematic links from the resources which direct to the site.

Redirect

admin — Mon, 22 Feb 2010 10:08:08 +0000

Compulsory (not requested by user) transfer from one (intermediate) page to another, or download of another (sometimes not relevant) page in the current window of browser.

Direct link

admin — Mon, 22 Feb 2010 10:07:54 +0000

Link that looks like www.nameyoursite.com. Such a link will give the maximum profit to your site, because it transmits PageRank and the weight of the keywords in the body of the link. The link may look like this: http://www. nameyoursite.com. Such an option is less profitable for the site, because the link gives just PageRank, but doesn’t give position improvement in a keyword search.

Information noice

admin — Mon, 22 Feb 2010 10:07:40 +0000

“Superfluous”, not relevant web resources presence at search results.

Pessimization

admin — Mon, 22 Feb 2010 10:07:25 +0000

An artificial (from the search systems’ administrators point of view) fall of a website position in the request feedback. It’s imposed by not honest methods of “black optimization” applied to the site.

To parse

admin — Mon, 22 Feb 2010 10:07:11 +0000

To process automatically to get needed data. An output can be parsed for the site rating definition, web pages can be parsed to detect a needed link, and so on. The parsing tool is a special script (parser).

Link Spam

admin — Mon, 22 Feb 2010 10:06:56 +0000

The links that are set by “gray optimizers” in order to boost the authoritativeness of site from the search system’s point of view.

Meta Tag

admin — Mon, 22 Feb 2010 10:06:40 +0000

A primary or final marker of meta-data element in the HTML language. Tags define the borders of the elements activity and distinguish elements from each other. In HTML code, tags are enclosed in corner brackets, and the final tag differs with an oblique line.

Copywriting

admin — Mon, 22 Feb 2010 10:06:25 +0000

The activity on the advertising and image slogan (or motto) development. That also includes advertising and presentation text writing.

Content spinning and spinning-soft

admin — Mon, 22 Feb 2010 10:06:12 +0000

Spinning includes different tags insert inside your article. An automatic spinning-soft can change words and sentences, creating modified versions of your primary page. The purpose of content spinning is to make different versions of the same article and to avoid copyright sanctions.

Content

admin — Mon, 22 Feb 2010 10:05:50 +0000

Any kind of valuable information that fills up an informational resource (e. g. website). That can be texts, graphics, multimedia. In the optimization field, a text content is usually meant.

Conversion rate

admin — Mon, 22 Feb 2010 10:05:32 +0000

The percent of unique visitors which make desired actions being on a website. The desired action can be a site’s URL submission, a purchase, a browsing of the site’s mainpage, a file download or any other traceable action.

Click Fraud

admin — Mon, 22 Feb 2010 10:05:16 +0000

Clicking on an advertisement modules without an intention to order the proposed product or service. The Click Fraud’s purposes vary from trying to make a certain advertiser pay to enhancing own profit from a partner program.

Captcha

admin — Mon, 22 Feb 2010 10:03:05 +0000

A shortening for an expression “completely automated public Turing test to tell computers and humans apart” – a distorted text seen when registering on web resources, which distinguishes humans from machines.

Dynamic content

admin — Mon, 22 Feb 2010 10:02:41 +0000

Changeable information in a web source. A search robot distinguishes dynamic pages not by content, but by URL address: if it doesn’t contain parameters and question sign than the page is static.

To generate

admin — Mon, 22 Feb 2010 10:02:24 +0000

To create something automatically. More often, that is some segment of information (e. g. “generate code fragment”). Also, the expression “generate” can be used for “an automatic” involvement some visitor flow to a website on certain conditions (“generate traffic”).

Gateways

admin — Mon, 22 Feb 2010 10:02:09 +0000

The pages containing links to the target pages. They may not contain tags, keywords or text at all. Their only aim is to make the search systems robots follow links to your target pages. The point is that for search machines, document is more valuable if it’s found by link rather than added to the system manually.

ROI, Return On Investment

admin — Mon, 22 Feb 2010 10:01:52 +0000

Correlation of the means earned or lost due to investment to the sum of the investment. The quantity of earned or lost means can also be called an interest or profit/loss. ROI is the return on a previous or current investment, or is an approximate return on a future investment. ROI is given in percents most often.

Backlink

admin — Mon, 22 Feb 2010 10:01:36 +0000

An external (“return”) link to a web source.

White directory of sites

admin — Mon, 22 Feb 2010 10:01:18 +0000

The directory which places the direct link to site, and doesn’t require a back link.

URL (Uniform Resource Locator)

admin — Mon, 22 Feb 2010 10:00:46 +0000

An object address in the Internet. Typical URL for WWW (World Wide Web) looks like http:/ www.sitename.domain/filename, where sitename is the part of web-address used for the site identification (e. g. Apple’s site is called http:// www.apple .com), domain means a large section in the Internet: country (.ru for Russia, .ua for Ukraine) or the field of activity (.Com for commercial organizations, .org for non-commercial, .edu for educational resources, and so on), and filename means the name of an embedded website page (e. g. contacts.html). URL is used for indicating a concrete webpage’s or graphic file’s address in the hyperlinks, and also wherever it is needed for an exact definition of webpage or file location.

TrustRank

admin — Mon, 22 Feb 2010 10:00:29 +0000

The technology of link analysis used for a semi-automatic separation useful links from spam. Many of spam pages are created with a single intention – to confuse the search systems. Such pages are basically created for commercial purposes. They use different technologies to reach an undeserving position in SERP. Though people can easily distinguish spam from useful sites, it is too expensive to verify big amounts of pages. One of the most popular methods of reaching top positions is an artificial boost of the “importance” of document with help of complex link schemes. For example, Google’s PageRank and other methods of definition of relevant webpage authoritativeness are objects of such manipulations. The TrustRank technology selects a small amount of pages verified by an expert. As soon as the quality of these pages is confirmed, the search starts. The robot searches for reliable and quality pages similar to the primary set of trusted documents.

Social media

admin — Mon, 22 Feb 2010 10:00:12 +0000

Initially, this is (bookmarking), the sites like del.icio.us, where you can communicate and discover something new. The links from such “social” sites are especially appreciated by the searchers (e. g. Google) last time. This initiative inspired the development of social news-portals (Digg, Reddit).

Linkbaiting

admin — Mon, 22 Feb 2010 09:59:58 +0000

Involvement new links on website by creating an original, arguable and interesting content. In a negative sense, linkbaiting is an “alluring” external links, a set of methods which allow you to use visitor’s attention to make them leave their links on your site.

Link farm

admin — Mon, 22 Feb 2010 09:59:43 +0000

A group of webpages containing hyperlinks to each other or to a definite page. A bright instance of dark gray SEO.

Googlebombing

admin — Mon, 22 Feb 2010 09:59:27 +0000

A “gray” SEO technology. Blogger Adam Mates was the first who used it. In 2001, he used it to get his friend’s site showed the first one for the request “talentless hack”. Its goal is to lead another's website to the top position of Google’s search results on the requests that the website wouldn’t like to be show up by. Example: site whitehouse.gov, containing information about President Bush, was the first one in Google’s feedback on request “miserable failure” for a long time. Google have launched the algorithm that decreases the opportunity of googlebombing very much. Now sites about Bush are shown first ones on requests "great president" and "worst president ever".

CTR (click-through rate)

admin — Mon, 22 Feb 2010 09:59:08 +0000

This is one more synonym for clickability. CTR is the ratio of the number of clicks on the link to the number of its views. It’s measured in percents.

Crawlability

admin — Mon, 22 Feb 2010 09:58:54 +0000

The degree of site availability for the search robot research. There are many parameters that depend on it, e. g. indexing ability and as consequence visibility.

CMS (Content Management System)

admin — Mon, 22 Feb 2010 09:58:38 +0000

Content Management System is a computer program used for some content management (most often webpage’s). Such systems are usually used for storage and publication great amounts of documents, images, music and video. In the Internet, CMS allows to manage text and graphic website content, providing user with convenient tools for storage and publication of information. The examples of quality CMS are Drupal, Joomla!

Breadcrumbs

admin — Mon, 22 Feb 2010 09:58:24 +0000

A navigation technique which displays all the visited by user webpages from homepage to the current page. All these pages are links for a comfortable redirection. Breadcrumbs are usually located on top of page. For example, “You are here: Main > Tutorials > Glossary”.

Bounce rate

admin — Mon, 22 Feb 2010 09:58:07 +0000

Percentage of the users which closed website on a certain point (tearing-away rate). In a negative sense, when users click browser to see another search results.

Alexa Rank

admin — Mon, 22 Feb 2010 09:29:42 +0000

Alexa Rank is the computer ranging traffic which is reached with the help of the analysis of millions Alex Tulbar users and the information received with other sources containing the Internet traffic data. The received results are sorted, filtered, counted up and then traffic ranging can be seen in Alex's service.

Internal links

admin — Mon, 22 Feb 2010 09:29:24 +0000

Internal links - One of numerous secrets of effective site promotion is competent arrangement of internal links on resource page. There are some ways of links placing on the site page:

- The even exchange of links among all the resource pages;
- Links arrangement on one site page from all internal pages;
- Cross placing of hyperlinks among site pages.

It is not necessary to place a considerable quantity of links from one page because in this case your PR will be «sprayed". It will not bring essential advantage to pages to which it refers.
When you plan internal links placing on a site page, you should remember that the page on which it will conduct most number of links will receive the higher value Page Rank. It is better, if it is the main page of your resource.

External links

admin — Mon, 22 Feb 2010 09:29:04 +0000

External links are links indicating on a site from the outside. They are one of PR increasing ways. Other way is pages addition within a site. Entering links have quite big number of estimation criteria. We will consider most important of them:

Quality of the entering link is a measurement of key elements on page containing the entering link which influence link reputation in a certain combination.

Relevance of the entering link is a characteristic measurement of theme relevance (conformity degree between the desirable and really received information) and a key phrase in content on the page containing the entering link.

The quantity is the criterion having still the big force in combination with resources quality referring to your site.

Ban

admin — Mon, 22 Feb 2010 09:28:37 +0000

Ban is a site exception from search results in the certain searcher. Basically all search systems are guided by same rules concerning retaliatory sanctions to sites. As a rule if you get in ban in one of searchers, more often it involves ban in the others. Ban of a site is an extreme measure, there are also other sanctions:

- Filters;
- Site pessimization.

Update

admin — Mon, 22 Feb 2010 09:28:21 +0000

Update is a process of search results updating. As a result there are sites that rise upwards on positions and other lose them. Every search system has own updatings.

PR

admin — Mon, 22 Feb 2010 09:28:02 +0000

PR is a calculation algorithm of page authoritativeness used by SE Google. PR has own scale from 1 to 10, PR characterizes "importance" of page. "Weight" of the page A is defined by weight of the transferred page B link. It means that PR is a method of page weight calculation in a way of importance calculation of its links.
Google considers not all links. Links are filtered from sites specially intending for their congestion. Some links can not only not be considered, but also affect linking site ranging negatively (such effect is called as search pessimization).
The company Google perfectly understands that the web designer cannot control entering external links. The strict control is conducted under the proceeding links. You should show consideration for sites on which you refer to. Every possible "suspicious", "black" (according to Google) links on a site cannot harm it, but links from a site can do.
It is necessary to notice also that PageRank is a parameter concerning each separate page but not to all site as a whole. Pages with different PageRank can be on one site.

Snippet

admin — Mon, 22 Feb 2010 09:27:41 +0000

Snippet – the compressed information on the site page presented by search system in delivery page. Snippets are created with the help meta-tag description. If given meta-tag is absent on a site, then SE analyzes the text and gives out the most relevant piece of the text as a snippet. This meta-tag does not influence on site ranging, but snippet plays very important role in the formation of opinion about a site. The user makes the decision – «either go on a site or do not» on a basis of meta-tag Title and Description.
Error while you are drawing up a snippet is saturation by its keywords.