Myth 4

The presence of any page of site at the search system index can enhance the traffic to the site.

This statement is far away from the truth. If the link to some page of your site appears at the search result for a certain search request, and the link is not in TOP3 — than it doesn’t mean at all that such ranging of your site can attract visitors.

For example, if your page is in TOP1 on the request “Where can I buy a good software for my business?”, the traffic to your site will be miserable.

And if you are on 46th place on the request “business software”, you are also likely to have a low traffic.

But if you are in TOP3 on the request “software” or “business software”, than you should be ready for the rush of your potential clients and for converting the incoming traffic.