Chapter 31. Google filters

Google search engine uses definite filters to provide a better search quality. This chapter will observe main Google-filters and the methods of bypassing them.

• Google Sandbox

This filter is applied to newly added sites. This filter is designed to prevent new sites from getting into top list for top search queries.

How to bypass it: the more popular and recognized sites link to your site, the earlier SandBox filter will be removed.

• Google -30

If Google suspects your site of using prohibited spam methods, this filer would be applied to your site and your site will go 30 positions down search result list.

How to bypass it: stop using illegal methods and filter will be removed.

• Google Bombing

It looks suspicious if a large amount of external links to your site has the same content within <a> tags. This filter helps to define paid links promotion and it is applied in such cases.

How to bypass it: it is rather difficult, if not impossible, to bypass it. Applying this filter to your site in most cases leads to ban, and the only thing you can do is to try removing this links or change anchor links text, and then apply for indexing.

• CO-citation Linking Filter

The topics of those sites that link to your site define your site topic as it is seen by Google. If, for instance, you link to the site, which in turn links to medical sites, Google treats your site topics as related to medicine, too.

How to bypass it: watch those who you link to carefully, and try to choose quality resource with relevant topics.

• Too many links at once Filter

Filter gets right if Google detects a fast rise of external links amount. Your site will be suspected of illegal link obtaining and it may lead to ban.

How to bypass: don’t use illegal methods of obtaining external links.

• Too many pages at once Filter

It is similar to a previous filter. The difference is in applying this filter in case of fast growth of pages amount.

How to bypass it: if you use content generators you are recommended to set limits. For instance, limit amount of added pages to one thousand per month.

• Broken Link Filter

In case the internal cross linking was performed incorrectly, it may lead to non-indexing of many pages.

How to bypass: obey the rule of making every page accessible from the index page in no more than 3 clicks. If it is impossible for some reasons, then make a site map. Check out the site for dead links (404 error). It is necessary to remove them, if there are any.

• Google Duplicate Content Filter

This filter can be applied if your site contains much non-unique content. Sometimes Google fails in defining the original content resource, and it may affect innocent sites with low TrustRank, from which this content was stolen.

How to bypass: increase TrustRank, use absolutely unique content.

• Google Supplemental Results

Definite site pages may be placed to a subsidiary Google database. If search results for a definite query will be insufficient, Google will address a subsidiary database, providing additional search results.

How to bypass: find quality external links.

• Google’s Omitted Results Filter

If Google find that this or that page is similar to already existing pages, it marks these pages as “supplemental search results” and gives them back only if main search results are few.

How to bypass: increase the amount of incoming links, add unique content, and optimize site structure.

• Over Optimization Filter

Excessive usage of <strong>, <b>, <h> tags and other redundant optimization may affect the site, rather than make use.

How to overcome: it’s quite easy – just not over-optimize.

• Google Domain name Age Filter

This filter is closely connected to SandBox and TrustRank. The younger domain is, the lesser trust it is given, and the lower position among search result it is given, accordingly.

How to bypass: this problem can only be resolved with the help of quality links.

• Google’s Trust Rank Filter

The higher Trust Rank your site has – the higher position in search results it obtains. Trust Rank is defined by the following parameters:

-          the age of site and domain name

-          the amount of incoming and outgoing links

-          TR of the sites linking to your site

-          Internal structure etc

How to bypass: aim at achieving better results in above-mentioned parameters, influencing TrustRank

• Links.htm Page Filter

If site contains a page with above-mentioned name, this filter will be applied, because in most cases such pages contain link farm.

How to bypass: don’t create pages with such name.

• Link Farming Filter

The time of link farming rise and reign is already over. Having such pages is severely repressed by the search engine, and may even lead to ban.

How to bypass: don’t create a link farm.

• Reciprocal Link Filter

Google may detect the link exchange between webmasters, as well as usage of the services that allow reciprocal linking.

How to bypass: in case you still want to exchange links, try to make the scheme of exchange as complicated as possible, to prevent search engine from defining its origin. Sample scheme: site 1 links to site 2, site 2 links to site 3, and site 3 links to site 1.

• Page Load Time Filter

In case the page is large in size, search engines may deny loading and indexing it, and as the result, it will never appear in search results.

How to bypass it: make sure that all your pages are optimized so that they do not require much time for loading.